Year
2022
Industry
FMCG / Alcoholic Beverages
My role
Independently led brand strategy and designed the complete visual identity and packaging system.
credits
3d team at loud mob media.
About typo
Typo is a premium hard seltzer brand built around spontaneity. It celebrates instinctive moments, quick decisions, and the small, human imperfections that happen when you stop overthinking and live in the moment.
The brand takes its name seriously. A typo is not a mistake here, but a signal of presence. When fingertip meets screen, instinct takes over. That same energy defines Typo.
My approach
The starting point was to question how far the idea of a typo could be pushed visually and verbally. Early explorations played with deliberate misspellings, disrupted flavour names, and symbols like asterisks as markers of literal ‘typos’. These tests helped define the boundary between playful imperfection and loss of clarity.
The final system pulls back from literal errors and instead channels the feeling of a typo. Bold typography, high-contrast colours, and direct messaging create immediacy and confidence, allowing the brand to feel spontaneous without appearing careless. The result is a shelf presence that stands out through attitude rather than novelty.
