Year
2022
Industry
fmcg / baby care products
My role
Owned end-to-end brand identity and strategy, from concept to execution.
Credits
Strategy and content collaboration with Divya Keswani.
Dobbles is a soap range made of 100% edible ingredients in the shape of a donut.
Challenge
Bath products for babies are either overly clinical or overly playful, rarely balancing safety, trust, and delight in equal measure. Dobbles needed to reassure parents about ingredients and gentleness, while making bath time engaging and fun for children. The brand had to communicate that the product is safe, soft, and thoughtfully made, without feeling medicinal or instructional.
design Strategy
The brand was designed around making bath time playful for kids, while staying calm and reassuring for parents. The donut-shaped soap became the central idea, turning a routine task into a tactile, enjoyable moment. Soft colours, rounded forms, and a friendly mascot keep the system warm and approachable, while simple typography and clear hierarchy maintain trust. Early 3D explorations helped visualise the product in real bath-time settings and bring a sense of tactility to the brand.
